Recently we had the opportunity of welcoming the leader of gamification, Badgeville, into our studio for their City Tour Event. For those of you who are perplexed by the word “gamification” as we were, it means that Badgeville provides ways in which businesses can connect with their customers by giving them an engaging experience. In a way, Badgeville shows businesses how they can make rather uninteresting and unappealing processes more like games both for their customers and their employees.
On their tour which traveled to New York, Seattle, Chicago, and San Francisco they had many different speakers that talked about how “the practice of applying powerful behavior motivating techniques from traditional games to non-game experiences, is changing the face of digital loyalty” (blog.badgeville.com). The Seattle event, held at Pravda, featured Sean O’Driscoll from Ant’s Eye View, Jim Petty of Bazaarvoice, Bill Piwonka of Janrain, and An Le of Yammer.
For this event, we created an amphitheater of chairs so that the speakers could stand in the middle and move around to people in the audience. We used a lot of our modern, white lounge furniture for a swanky cocktail and networking hour. To add some sparkle, we hung crystal beaded curtains around the plush furniture which made the space feel like a private bar. This kind of environment allows people to be comfortable and free to drift from couch to couch in order to network with different groups of people.
The food was perfected by City Catering and included empanadas, mushroom risotto cakes, spring lamb dolmas, and other passed Hors d’Oeuvres. For dessert there were tasty bites of cherry swirl cheesecake and little lemon curd tartlets!
Badgeville City Tour Seattle was definitely a success with lots of helpful information acquired and many new connections and relationships built!
Venue: Pravda Events | Catering: City Catering | Photography: Pravda Events
Pravda Events 